FORMEN is a Toronto based company that exclusively makes products for men. The line includes skincare and some 'essential' makeup items that a man will find convenient and easy to use.
Below you'll find the products the brand offers and what I thought about them! I'll start with my favorite, the FORMEN Under Eye Concealer Palette. The wheel has three colors to cancel out under eye discoloration. Yellowy orange to cancel purple, green to cancel out redness, and purple to cancel out a yellowy skin tone. The colors sit on top of your skin and will counteract the color underneath. For me, the only color I use is the yellowy orange to remove the appearance of the purple blue color I have under my eyes from tiredness. Down the road I know I'll use the green to help reduce the color of a blemish perhaps. The concealer is easy to use. Just use a finger (I use my ring finger as it's the one that has the lightest touch) to pick up the product and apply it under my eyes. The concealers are super pigmented so use sparingly and build up if needed. For any harsh lines after applying I use a small makeup brush to smooth it out.
FORMEN's skincare line has 4 products that are simple and straight forward. They contain organic ingredients which is great and hyaluronic acid, a trendy ingredient at the moment that is super hydrating. Here's a quick overview:
WASH - A cleanser that contains ingredients like aloe and tea tree oil to be used a nightly face wash.
TONE - Toners are used after your face is cleansed to remove additional oil and dirt that is left behind. They are great if you have oily skin or want a deeper clean.
HYDRATE - A daily moisturizer with hydrating ingredients like hyaluronic acid and gycolic acid.
TREAT - A formula that is more concentrating with hyaluronic acid and gycolic acid (among others) for extra hydration.
CC Cream - One of the brand's best sellers. For those who don't know 'CC" means color correcting (or color control for some brands). The formula comes out white in color and once on contact with the skin it turns to a flesh tone to help even out the skin tone. The color is less concentrating than a foundation so it won't look like you are wearing makeup. One thing I noticed with it is that the color collects around my beard or areas I have hair on my face. I wouldn't recommend it for your full face unless you are clean shaven. For me, I use it around my nose, on mild redness on my cheek bones, and on the middle of the forehead.
I have a love/hate relationship with translucent powders. I've tested many and some of the more expensive brands leave white traces on your face when caught in a camera flash. See here for nightmares. The Blotting Powder from FORMEN works really well. I tested it by applying a lot and took photos of my face with a flash and it was invisible. As a precaution, if you are using any translucent powder you should blend and buff it in really well. The FORMEN powder does come with a puffy applicator which works fine but I'd recommend getting a blush brush (even a cheap one). Oh, for those who are unaware of what a powder does it absorbs and helps reduce oil from forming on the skin so you won't look shiny. I use it on my forehead and nose. I don't do my cheeks because I like the look of a little 'glow' there.
The concealer comes in a sleek metal package. The formula is matte and super concentrated so I'd also recommend it for women. The colors (light, light-medium, and medium) are limited but for those who are a match will like it. Start with a gentle touch (as not to be overwhelmed by it) and blend with your finger or a brush.
A nice feature on the website is the easy guides for men to see how the product is used. It's useful especially for men who want to try using makeup but are unfamiliar with how its applied.
All in all the line is pretty cool given that it's one or even the only skincare line that is exclusively made and marketed for men. It would make a great gift for you boyfriend or for men who want a simple skincare routine or want to try using makeup. The products are easy to understand and use and the packaging is basic and sleek, which men will like. For more info, the website is www.formens.ca
Update! FORMEN is offering titsup readers 10% off and free shipping with promocode TITSUP.