Mitchell grew up on the shores of Prince Edward Island and after high school he attended Dalhousie University. A few years after a bit of a work/travel stint to California and then to Seoul, he moved to Toronto where he began working in the industry working along side the industry's leading beauty photographers, makeup and hair artists, fashion stylists, product stylists and beauty experts. When Mitchell is not knee deep in emails and products he spends way too much time on Youtube, plays on a few sports teams, is super crafty and drinks way to much black iced coffee.

Header credits:
HOME Photo: Regen Chen / Model: Aza, Sutherland
BEAUTY Photo: Farzam HD / Model: Paulina
PECS UP Photo: Sean Penhall / Mitchell: Want Mgmt
NEWS Photo: Regen Chen / Kimmy, Sutherland
ABOUT Photo: Eydis Einarsdottir